Trabitat and the Tourism and Society Think Tank forge a strategic alliance
- Nov 20, 2025
- 2 min read
In the era of digital tourism, travellers expect quick responses, accurate information and personalised experiences at every stage of their journey. It is in this context that Trabitat was born, an ecosystem developed through the strategic alliance between Global Journey Consulting, Falitech and AVIA, three entities specialised in technological innovation, tourism consulting and advanced solutions for the digitalisation of the sector.
Together, these organisations have created a tool capable of transforming the way companies in the tourism and leisure sector communicate with their clients, optimise their operations and enhance the traveller experience in real time.
Trabitat offers solutions for automating and optimising communication channels, including social media, corporate websites and platforms such as WhatsApp. Thanks to this technology, tourist destinations, hotels, travel agencies and leisure operators can interact with their customers immediately and efficiently, providing relevant and personalised information that increases user satisfaction and loyalty.
One of Trabitat’s main advantages is its ability to manage bookings and requests in real time. Companies can monitor service availability, process requests instantly and reduce human error in the coordination of activities or reservations. This not only optimises daily operations, but also builds greater trust among customers, who perceive speed, professionalism and continuous attention in every interaction.
The platform also makes it possible to offer up-to-date information to travellers before, during and after their experience. Users receive personalised recommendations, alerts about changes or incidents, and practical tips to make the most of their visit. From suggested routes and activities to up-to-date destination data, Trabitat accompanies the traveller at all times, creating a smooth and memorable experience that strengthens the positive perception of both the service and the destination.
Trabitat’s impact goes beyond customer service. By centralising information management and automating processes, companies in the tourism and leisure sector optimise their resources, reduce response times and increase operational efficiency. This allows them to focus their efforts on strategic tasks and on developing innovative tourism products, boosting their competitiveness in an increasingly demanding market.
Collaboration with the Tourism and Society Think Tank
Trabitat goes one step further thanks to its collaboration with the Tourism and Society Think Tank, a leading entity in analysis, reflection and the development of strategic knowledge on the future of tourism. This cooperation fosters the integration of new perspectives, applied research and innovative proposals that contribute to building smarter, more sustainable and more people-centred tourism.
Thanks to this alliance, Trabitat incorporates emerging approaches in digital transformation, traveller experience and destination management, reinforcing its role as a key tool for the sector and enhancing its capacity for impact on the industry at a global level.
Trabitat is thus consolidating itself as an example of how technology, combined with strategic vision and cooperation between key players in the sector, can transform tourism towards more efficient, dynamic and user-centred models. Its proposal demonstrates that digitalisation not only streamlines operations, but also enriches the traveller experience, generating value for both companies and destinations.
